The Keith Haring Foundation and MAC to Launch NFT Collection

Limited-edition VIVA GLAM x Keith Haring NFTs will launch on National Youth HIV/AIDS Awareness Day, April 10.
License Global

March 31, 2022

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MAC Cosmetics

In honor of National Youth HIV/AIDS Awareness Day on April 10, MAC Cosmetics has created its first-ever NFT collection featuring the artwork of Keith Haring.  

Available from April 10 to June 1, 100% of the purchase price from primary sales of the

VIVA GLAM x Keith Haring NFT collection

will be donated to the MAC VIVA GLAM Fund to support youth impacted by HIV/AIDS and 2.5% of the purchase price from all secondary sales on OpenSea will go to The Keith Haring Foundation. 

“VIVA GLAM is as iconic to MAC as our lipsticks and as our relationship with technology evolves as a society, we must also expand how we fundraise for the campaign,” says André Branch, general manager, North America, MAC Cosmetics. “This will be the first-time in VIVA GLAM’s 27-year history that fans and supporters in the U.S. will be able to contribute to VIVA GLAM without buying a physical lipstick. This is an exciting moment for us and we hope that this limited-edition NFT collection will help us reach a new audience and raise more funding for VIVA GLAM.” 

The

limited-edition NFT collection features three animations of MAC VIVA GLAM lipsticks decorated with Haring’s artwork. Created in partnership with blockchain technology company ConsenSys, each NFT is available at three different rarity levels and price points.  

  • Keith Haring Red – Rare (Up to 5,000 pieces minted on demand): Animated illustration of red lipstick featuring Haring’s artwork. 
    • Keith Haring Blue – Exclusive (250 total): Animated illustration of blue lipstick featuring Haring’s artwork. Rare NFTs also include a digital face chart tutorial of a Keith Haring-inspired makeup look created by a MAC Senior Artist.  
      • Keith Haring Yellow – Icon (25 total pieces): Animated illustration of yellow lipstick featuring Haring’s artwork. Legendary NFTs also provide access to a 30-minute personalized MAC Artist consultation and complementary physical product. 

        “Keith Haring and MAC Cosmetics are really a perfect match,” said Gil Vazquez, director, Keith Haring Studio. “Both the artist and the brand have long stood for equal rights and self-expression for everybody. We are happy to team up with MAC to continue supporting a cause he cared about so deeply.” 

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