Toy company Jazwares has launched the new brand Tube Heroes, featuring today’s hottest digital media personalities in one, unified portfolio.

Tube Heroes represents the best of today’s online entertainment and will join a power-packed portfolio of cyber celebrities including CaptainSparklez, Sky, TDM and KSI, among others, which have a combined visibility of more than 18 billion views and 83 million subscribers.

The global toy rollout for Tube Heroes will include action figures, plush and role play items, launching this month, and will be complemented by a full, licensed portfolio that will debut this fall. 

The licensing program for the brand will launch with apparel partner Bioworld and accessory partner Accessory Innovations.

“Tube Heroes unites top talent from the greatest surge in media today,” says Laura Zebersky, chief commercial officer and executive vice president, global sales and licensing, Jazwares. “With our own stylized platform, we have started a signature line and wave of products that will combine our efforts with the best partners in the industry.”