April 6, 2018
Roblox games like “Top Roblox Runway" and “Neverland Lagoon” inspire new range of toys, which are now available.
The new line will feature action figures, game packs and play sets inspired by some of the top games on Roblox such as “Top Roblox Runway” and “Neverland Lagoon.” The collection is also compatiable with existing Roblox figures and includes a code for virtual items that can be added to players’ wardrobes.
In addition, the Celebrity Collection will be supported by a marketing campaign that includes events, in-store promotions and digital promotions. Jazwares will also support the line with a variety of holiday events featuring giveaways, downloads, photo opportunities and more at Walmart locations in Florida and Tennessee this month.
“Roblox inspires over 64 million players a month to play, collaborate and socialize with one another and this new collection of toys further promotes this imaginative play by extending the digital world to the physical world andback,” says David Baszucki, chief executive officer and co-founder, Roblox “Our licensing strategy, which now extends to books and apparel, in addition to toys, further promotes and strengthens the intellectual property already created by our developer community.”
The Roblox Celebrity Collection is now available in Walmart stores nationwide and at Walmart.com.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.