One of the
world’s most visible social media stars has added a new product extension via Trends International.
The partnership was brokered by Brand Central, Paul’s exclusive licensing agency.
The partnership will see three new Paul poster designs created and distributed on Amazon in early February, as well as a range available at retailers Walmart, Five Below, Target, Toys ‘R’ Us and more, in March.
Additional Paul merchandise, including toys and games, headwear, accessories and back-to-school items, are slated for release throughout the year.
Paul will also appear at the NYC Summit: The Business of Brand Licensing, taking place Feb. 20 at the Times Square Convene Events venue in New York City, where he will speak about social media and influencer culture.
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