April 6, 2018
The social media influencer is also planning a sleepwear collection for fall/holiday 2018.
The Brand Liaison, LaurDIY’s licensing agent, brokered the deal.
Sleep Riot’s initial LaurDIY-themed collection includes four onesies featuring the familiar kawaii animals that play a role in the influencer’s brand including a unicorn, narwhal, panda and flamingo.
The LaurDIY sleepwear will also be made available to major retailers for fall/holiday 2018 following an exclusive retail launch planned for holiday 2017, which will be announced in the coming weeks.
The current LaurDIY onesies collection is available online at SleepRiot.com.
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