Influencer LaurDIY Debuts Line of Onesies

NORTH AMERICA–YouTuber and social media influencer LaurDIY and e-tailer Sleep Riot, a subsidiary of The Kersheh Group, have launched the influencer’s first collection of sleepwear, which virtually sold out at a rate of one onesie per second.

April 6, 2018

Influencer LaurDIY Debuts Line of Onesies

The social media influencer is also planning a sleepwear collection for fall/holiday 2018.

NORTH AMERICA–YouTuber and social media influencer LaurDIY and e-tailer Sleep Riot, a subsidiary of The Kersheh Group, have launched the influencer’s first collection of sleepwear, which virtually sold out at a rate of one onesie per second.

The Brand Liaison, LaurDIY’s licensing agent, brokered the deal.

Sleep Riot’s initial LaurDIY-themed collection includes four onesies featuring the familiar kawaii animals that play a role in the influencer’s brand including a unicorn, narwhal, panda and flamingo.

The LaurDIY sleepwear will also be made available to major retailers for fall/holiday 2018 following an exclusive retail launch planned for holiday 2017, which will be announced in the coming weeks.

The current LaurDIY onesies collection is available online at SleepRiot.com.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.