April 6, 2018
The Brand Liaison taps Cousin DIY for a variety of DIY kits inspired by the popular YouTuber.
NORTH AMERICA–YouTuber LaurDIY has partnered with Cousin DIY, a division of Cousin Corporation, to release a range of jewelry-making items, kits and more.
The Brand Liaison, LaurDIY’s licensing agency, brokered the deal.
The initial collection will include nine jewelry making kits as well as jewelry making accessories such as cording, findings, storage and more.
Cousin DIY’s branded-LaurDIY products are set to hit retailers in late 2018.
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