Global Merchandising taps Meyer Group for kitchenware inspired by the influencer’s health and nutrition brand.

EUROPE–Social media influencer and health expert Joe Wicks has teamed up with the Meyer Group to develop a range of kitchen products, in a deal brokered by Global Merchandising Services.

The collection, which will be designed by Wicks, will offer fans of the social media influencer the tools to create a variety of meals and will include a number of kitchen gadgets, bakeware, knives and storage items.

“We are extremely excited to announce this partnership, which will be a key part in the development of Joe’s extensive licensing program,” says Jens Drinkwater, licensing manager, Global Merchandising Services. “Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”

Wicks’ kitchenware ranges will be available beginning in August.