Influencer Joe Wicks Expands into Cookware

The collection, which will be designed by Wicks, will offer fans of the social media influencer the tools to create a variety of meals and will include a number of kitchen gadgets, bakeware, knives and storage items.

“We are extremely excited to announce this partnership, which will be a key part in the development of Joe’s extensive licensing program,” says Jens Drinkwater, licensing manager, Global Merchandising Services. “Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”

Wicks’ kitchenware ranges will be available beginning in August.