Global Merchandise to bring web-based brand to a range of new product categories.

The irreverent, accessible science media brand IFLScience has appointed Global Merchandise as its exclusive licensing and retail agent in the U.K. and Eire following its debut appearance at Brand Licensing Europe last October.

Global Merchandise will now seek to expand the web-based brand into new categories, building on the successful IFLScience e-store. Categories open for licensing include apparel, homewares, soft line accessories, stationery, electrical goods, toys and games.

“We are delighted to be working with Michele and the team at IFLScience, as their exclusive U.K./European retail and licensing agent," says Jackie Phillimore, head of retail, Global Merchandise. "As some of the 23 million fans of the IFLScience Facebook page, we were already aware of their ability to educate in a creative and entertaining way. IFLScience's values of humor, education and entertainment along with their engaging style lends itself to a wide range of opportunities for licensees and promotional partners, and we are excited to be building a fun and innovative licensing and retail program for this brand.” 

“We are so thrilled to be working with such an amazing company and to be taking the IFLScience brand to the U.K. market," says Michele Kuprewicz, merchandise manager, IFLScience. "Global Merchandise is so highly successful with all the brands they have worked with, so to be part of that is just amazing.”