Global Merchandise to bring web-based brand to a range of new product categories.
Global Merchandise will now seek to expand the web-based brand into new categories, building on the successful IFLScience e-store. Categories open for licensing include apparel, homewares, soft line accessories, stationery, electrical goods, toys and games.
“We are delighted to be working with Michele and the team at IFLScience, as their exclusive U.K./European retail and licensing agent," says Jackie Phillimore, head of retail, Global Merchandise. "As some of the 23 million fans of the IFLScience Facebook page, we were already aware of their ability to educate in a creative and entertaining way. IFLScience's values of humor, education and entertainment along with their engaging style lends itself to a wide range of opportunities for licensees and promotional partners, and we are excited to be building a fun and innovative licensing and retail program for this brand.”
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