AllRecipes, a Meredith brand, and Tito’s Handmade Vodka have linked for a new virtual bartender chatbot.
Called “Barkeep,” the artificial intelligence-powered technology will offer drink enthusiasts curated cocktails and recipes from Allrecipes as well as Tito’s, and the option to purchase Titio’s from the delivery app “Drizly.”
"We're committed to using technology to make it easier and faster for cocktail enthusiasts to find recipe inspiration and execute their ideas. Barkeep is a fun, interactive way to make mixology and bartending more accessible," says Corbin de Rubertis, vice president, innovation, Meredith Corp. "We're equally committed to helping our forward-thinking brand partners like Tito's engage shoppers where they are and capture the growing consumer interest in ecommerce purchase and delivery of spirits."
Chatbot features include:
Conversations with users about cocktails and mixology in real time;
Ability to interact through Facebook Messenger;
Recipes tailored to seasonal and personal preferences;