Hello Kitty and Friends Embark on a Globetrotting NFT Experience

Powered by RECUR and Sanrio, The Hello Kitty and Friends collection will feature six characters that can travel to eight cities.
License Global

July 26, 2022

Promotional image for Hello Kitty and Friends NFT Experience.
Promotional image for Hello Kitty and Friends NFT Experience.Sanrio/RECUR

Hello Kitty

and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the

announcement of a partnership



and Sanrio in November 2021.   

Starting August 25, investors can travel alongside Sanrio’s most beloved characters through its globetrotting NFT experience.    

“We’re thrilled to create a platform for all Hello Kitty fans, old and new, to take flight and experience the metaverse through Hello Kitty and Friends World,” says Zach Bruch, founder, chief executive officer, RECUR. “Our goal is to provide a community where fans can interact and explore the metaverse with brands and IPs they love. We can’t wait to bring that to life for Sanrio fans across the globe.”  

Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Followers will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel to eight iconic cities around

the world – two of which will be exclusively available for RECUR Pass Holders. Clues to the characters and locations will be revealed on Recur’s Twitter page, leading up the drop.  

“It’s incredible to be able to bring the friendship and community of the world’s favorite character and her friends to a new fan base with RECUR,” says Silvia Figini, chief operating officer, EMEA, India and Oceania, Mr Men – Worldwide, Sanrio. “We’re lucky to have some of the best fans in the world, and it’s a privilege to craft a new space for them to experience their fandom like never before.”  

Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info 



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