Children’s entertainment company GoldieBlox has entered into its first-ever licensed product partnership with Make It Real, an activity-centered toy company.
October 2, 2018
Children’s entertainment company GoldieBlox has entered into its first-ever licensed product partnership with Make It Real, an activity-centered toy company.
Under the terms of the agreement, Make It Real will create a line of DIY creation kits inspired by the projects featured in the series “Hack Along with GoldieBlox.”
"GoldieBlox is thrilled to be partnering with Make It Real, a company that successfully translates trends for girls into engaging DIY projects, on a new collection of creativity kits furthering our social mission of getting girls interested in STEM,” says Debbie Sterling, founder and chief executive officer, GoldieBlox.
“Hack Along with GoldieBlox” is an original series on GoldieBlox’s YouTube channel that invites girls to “hack their world” through everyday crafts infused with STEM principles.
The vast DIY creation kit line is set to launch in summer 2019 at a variety of national and international retailers.
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