“Eric has a proven track record of developing brand licensing businesses in creative and organic ways,” says Pam Wasserstein, president, Vox Media. “I know that we have great untapped potential in consumer products and retail programs that Eric will help us unleash.”
Since 2017, Karp was senior vice president, licensing at Buzzfeed, where he was responsible for strategic oversight and creative direction of all key product categories: publishing, home, food & beverage, and consumer promotions. He led a cross-functional team of ten, and created multi-year, multi-department partnerships with major retailers in the U.S. and abroad, including Walmart, Target, Amazon, Macys, Kaufland,
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