Emirates Airlines Launches NFTs

Emirates will launch NFTs and other experiences in the metaverse for its customers and employees.
License Global

April 20, 2022

Emirates Airlines

Emirates Airlines has unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are underway, with launch tentatively slated for the coming months. 

Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a center for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. 

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence and data protection,” says HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline and Group. “Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering and enrich our employees’ skills and experiences. We

are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience and business efficiencies. It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.” 

No stranger to delivering experiences and engaging with customers in the digital world, Emirates pioneered web virtual reality (VR) technology on Emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard. Customers can explore their seats before checking in online with the 3D seat map, and prospective customers can book. 

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