The deal sees “Say Yes to The Dress” become the first Discovery television show to launch a real money online bingo site. Discovery and Dragonfish will partner with iGaming professionals at Positively Distinctive Media, who will advise and execute the marketing, promotional and operational strategy for the new site.
“We are excited to welcome a brand with the popularity of ‘Say Yes to The Dress’ onto the Dragonfish platform,” says Yaniv Sherman, senior vice president and head, Dragonfish. “Across a number of leading brands, Discovery has a significant and loyal customer base across the U.K. and beyond, and we look forward to helping them achieve success within the online bingo market.”
The Dragonfish Bingo Network is one of the world’s leading bingo platforms powering more than 170 online bingo brands, including Robin Hood Bingo, 888ladies and Wink Bingo. Dragonfish’s new bingo site will offerplayers a broad selection of casino games from 888’s proprietary Section8 games studio including branded and non-branded slots, table games and live casino games.
Discovery delivers more than 8,000 hours of television programming each year and is available in 220 countries and territories in nearly 50 languages. The company’s portfolio includes Discovery Channel, Food Network, TLC, Travel Channel and Animal Planet.
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