Players, the business arm of the Major League Baseball Players Association, are joining forces to enhance their efforts to grow youth baseball and softball by bringing new opportunities for pro players to engage with and establish more meaningful relationships with the next generation of athletes and fans.
As part of the partnership, the organizations are launching the DK x MLB Featured Players program, a gamified training experience from big leaguers, exclusively available in the DK app.
Diamond Kinetics supports youth baseball and softball player development with tools and connected technology to turn practice into play. Its membership-based experience combines a proprietary bat sensor attachment and mobile app to gamify training through one-of-a-kind missions and challenges that reward participation by unlocking exclusive content, badges and treasures.
“Diamond Kinetics’ platform offers a unique and proven method for young athletes
The DK x MLB Featured Players program gives young players the opportunity to improve their skills with exclusive training content and challenges from baseball players, like Byron Buxton, Will Benson, Lane Thomas, Nick Pratto, Jarred Kelenic and Ramon Urias.
Starting Sept. 1, the DK app will feature exclusive in-app challenges, badges and rewards, guided hitting sessions, drills and training content, with weekly drops from a featured player through Oct. 12. Kids will have the chance to up their game with drills and challenges like Buxton’s Twin Cities Home Run Challenges, Pratto’s Battle Royale and Benson's Big Red Home Run Challenge.
“I’m excited to be one of the first MLB players to support this initiative between the MLBPA and Diamond Kinetics,” says Byron Buxton, center fielder, Minnesota Twins. “My kids use Diamond Kinetics to support their training, and I’ve seen firsthand how it has improved their game. I’m thrilled to have the opportunity to be featured in their app and pass on some of my favorite drills to our next generation of athletes.”
“We are honored to work together with the MLB Players, Inc. and its membership to create unique, exciting training experiences for young players so they can improve their skills and stay engaged with the game,” says CJ Handron, chief executive officer, Diamond Kinetics. “This partnership is a natural extension of our work with Major League Baseball to revolutionize player development and fan engagement. We look forward to collaborating with the MLB Players Inc. to continue to develop creative ways for pro players to inspire the next generation of fans and players and grow the game we all love.”
In addition to MLB Players, Diamond Kinetics is a partner of Ripken Baseball, USA Baseball, USA Softball, The Alliance Fastpitch Softball, Franklin, Marucci and others. In 2022, Diamond Kinetics was named the “Trusted Youth Development Platform” of Major League Baseball. To learn more about Diamond Kinetics and stay up to date on the new DK x MLB Featured Players Program, visit Diamondkinetics.com.
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