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BuzzFeed’s Tasty Cooks Up Walmart Collab

BuzzFeed’s Tasty Cooks Up Walmart Collab
NORTH AMERICA–BuzzFeed and Epoca International have teamed for a new line of kitchenware, which will be available exclusively at Walmart, based on the media company’s Tasty brand.

The launch further expands the companies’ current strategic partnership for products, e-commerce, media and more.

NORTH AMERICA–BuzzFeed and Epoca International have teamed for a new line of kitchenware, which will be available exclusively at Walmart, based on the media company’s Tasty brand.

The Tasty-branded cookware line features more than 90 products ranging from non-stick cookware to bakeware to accessories and more.

 “Walmart’s focus on saving customers so they can live better lines up perfectly with Tasty’s mission of making cooking fun and accessible for beginner and experienced cooks alike,” says Ben Kaufman, director, BuzzFeed Product Labs “We’re excited to unveil Tasty’s first cookware line with one of the biggest and most innovative retailers in the world and make it even easier for Tasty fans to prepare our delicious recipes in their own homes.”

The agreement is also part of a larger strategic partnership between Walmart and BuzzFeed, which enables both companies to collaborate on consumer products across multiple categories, e-commerce, media, marketing and more.

In December, the two companies partnered to integrate Walmart and Jet.com into BuzzFeed’s “Tasty” app.

“We are excited to partner with BuzzFeed’s Tasty to give home cooks a whole new way to get in the kitchen with the brand, a new line of Tasty cookware,” says Steve Ronchetto, vice president, cook and dine, Walmart U.S. “Like Tasty viewers, our customers are looking for inspiration and want to have a little fun in the kitchen. Through our unique partnership, we’re making it easier than ever to do that. Customers can now shop for all of the items featured in a recipe on the ‘Tasty’ app through Walmart and prepare a delicious meal using our new Tasty cookware.”

The Tasty cookware collection is now available at Walmart stores and online at Walmart.com.

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