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BuzzFeed Has its Mind Set on Growing the Goodful Brand

BuzzFeed Has its Mind Set on Growing the Goodful Brand
BuzzFeed has secured a number of partnerships for its wellness-oriented lifestyle brand Goodful.

New partners include Cuisinart for electric kitchen goods, Epoca for kitchenware, Welspun for textiles and AeroGarden for in-home gardening products, which will launch at an unnamed retailer in the U.S. this fall.

“We’re excited to extend yet another BuzzFeed Media brand to retail, in particular with a line of products that will further expand and grow the Goodful brand,” says Eric Karp, head, global licensing, BuzzFeed. “Goodful’s mentality of mindfulness, healthy living and wellness will be made easier through the new line of carefully curated products to help improve consumers’ lives.”

BuzzFeed also launched a similar licensing and commerce program for its food network Tasty earlier this year.

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