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Is BuzzFeed Eyeing Brick and Mortar?

Is BuzzFeed Eyeing Brick and Mortar?
BuzzFeed is stepping into the retail business with a unique toy store concept in New York City, according to the New York Post. 

The web company has plans to open a retail space that changes its merchandise and décor every few months. Dubbed Camp, the store will offer toys for children in the front with “experimental” sections set up for Instagram selfies and more in another section of the store. 

According to the report, Rachel Shechtman, the founder of innovative retail concept Story, is associated with the project. Story was acquired by Macy’s in May. 

Camp is expected to open on Fifth Avenue in Manhattan’s Flatiron District. 

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