Jake Paul and Team 10 will extend their reach past the screen with a robust assortment of branded merchandise at retail.

NORTH AMERICA–Jake Paul, a Youtuber, TV and film star, has appointed Brand Central to represent him and his squad of influencers, Team 10, for licensing and brand extensions.

Under the terms of the agreement, Brand Central will build on the social influencers’ current lineup of branded merchandise–which is available on their e-commerce site and ships to more than 130 countries–with a full retail consumer products program spanning multiple categories.

“This group of influencers are the biggest sensation for teens and tweens today,” says Ross Misher, chief executive officer, Brand Central. “With new content uploaded every day, they have a larger viewership than any TV show targeting this audience. With the end of One Direction, there has been a huge void for teen and tween must-have brands and merchandise in the market. Jake Paul and Team 10 are the next big retail phenomenon.”

Team 10 is a group of social media influencers that currently includes: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins and Tristan Tales. Collectively, the members of Team 10 have garnered more than 42 million followers across all social media platforms. The group also boasts an average of 20 million views per day on their daily vlogs.