Boss Beauties and Barbie Launch Virtual Collectibles

Collection celebrates more than 250 Barbie careers with virtual collectibles and perks that demonstrate “You Can Be Anything.”
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May 11, 2023

A Barbie x Boss Beauties gift box.
A Barbie x Boss Beauties gift box.Mattel

Mattel’s Barbie and Boss Beauties, a women-led Web3 brand, are debuting their Boss Beauties x Barbie virtual collectibles, featured on


.com. Designed to celebrate the careers represented in the Barbie line, the collection features the familiar signature style of Boss Beauties with a


look. Career traits featured in the first drop of the collection include artists, astronauts, CEOs, doctors, pet vets, pilots and more, reminding fans and collectors that they can be anything. 

The collection will feature a variety of rarities, unlocking perks and physical goods for collectors including virtual Career Conversations with role models, tickets to


live events, doll gift sets and more. The official launch at Veecon is set for Thursday, May 18 at 9 a.m. 

Each pack will include four Boss Beauties x Barbie collectibles of different rarities, selected at random. Only those who make purchases during the early-access, limited-availability period will receive a surprise virtual

collectible featuring an exclusive career trait. 

“As Barbie continues her journey in the metaverse, we are proud to partner with Boss Beauties to empower women and collectors to explore Web3 through our virtual collection,” says Lisa McKnight, executive vice president and global head, Barbie and dolls,


. “Having exceeded 250 careers, it’s only natural for Barbie to dive deeper into digital collecting by highlighting some of her most-recognizable roles. Now fans can be inspired by and celebrate her professional accomplishments with these career-centric Boss Beauties x Barbie virtual collectibles.” 

“As we enter into the world of Web3, it is imperative that women are included,” says Lisa Mayer, CEO and Co-Founder of Boss Beauties. “Our work encourages women and girls as they navigate the evolving internet and career landscape, aligning directly with Mattel’s mission of inspiring them to believe that they can be anything. This partnership helps introduce multiple generations who love Barbie to the world of Web3.” 


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