The new NFT collection will mark the character’s debut into the digital art world.

License Global

July 13, 2022

1 Min Read
The Betty Boop NFT.
The Betty Boop NFT.Fleischer Studios

Fleischer Studios, owners of the Betty Boop character, brand licensing agency Global Icons and XLABEL the Web3 brand consultancy have teamed up to launch ‘Boop & Frens,’ an NFT collection focused on bringing together Betty Boop’s community of fans. The collection is also a tribute to the character.  

The NFT collection marks the first time Betty Boop will enter the Web3 digital art world. Dropping will be 8,888 NFTs, featuring Betty Boop styled in digital fashion clothes and accessories as seen in her cartoons, and designed by MYAMI Studio, known for creating digital high fashion that can be worn and traded in virtual realities. The official NFT collection mints Aug. 9, known as the official Betty Boop Day and the anniversary of Betty’s 1930 big screen debut.  

The ‘Boop & Frens’ NFTs will offer holders multi-layered utility. From access to virtual wearables to fan experiences in the metaverse.  

“We are delighted to see Betty Boop step into the metaverse, where community belonging is the cornerstone of the next phase of the Internet,” says Mark Fleischer, president and grandson of Betty Boop creator Max Fleischer, Fleischer Studios.   

The Betty Boop NFT collection has been created with the support of several metaverse communities, with more creator partnerships to be announced via the community’s official Discord Boop & Frens.  

Related:Dr. Martens Releasing Capsule Collection Featuring Betty Boop

Each collaboration aligns to Betty Boop’s core values and hopes for an open metaverse, not just technologically but culturally, developing plans to create an ongoing venue and live stage virtually celebrating entertainers, artists and musicians from all corners of the metaverse hosted by Betty.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like