BBC Studios and Reality+ Take Brands to The Sandbox Metaverse

Two companies have previously worked together to develop the “Doctor Who: Worlds Apart” digital trading card game.
License Global Logo
License Global

May 26, 2023

BBC Metaverse
BBC MetaverseBBC Studios

BBC Studios has partnered with


specialist, Reality+, to create a metaverse experience in The Sandbox where fans will be able to interact with immersive content from brands including “

Top Gear

” and “

Doctor Who

,” and enjoy a BBC events space.

The joint venture between


Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following a handful of brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own and monetize their experiences on blockchain.

“I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture,” says Nicki Sheard, president brands and licensing, BBC Studios. “While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our

brands in this space. This project forms part of BBC Studios’ broader ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”

“We’re excited to have extended our partnership with BBC Studios, not only to help them push the boundaries of what’s possible in the metaverse, but for the opportunity to deliver exciting new experiences for the fans of these world-renowned TV shows,” says Tony Pearce, co-founder, Reality+. “We’ve already achieved so much with digital trading card game, ‘Doctor Who: Worlds Apart,’ and now with a fantastic platform like The Sandbox, there’s much more to come.”

BBC Studios’ metaverse space in The Sandbox will launch later this year and further details will be released accordingly.

See BBC Studios at

Licensing Expo

, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.