“Simon’s Cat is such a lovable brand that resonates with fans all around the world,” says Jane Smith, group director, brand licensing, Banijay. “The extensive licensing program, that continues to expand, is testament to its enduring popularity.”
“I am always amazed that there are so many ‘Simon’s Cat’ fans all over the world,” says Simon Tofield, creator, ‘Simon’s Cat’. “Our audiences are incredibly passionate about ‘Simon’s Cat’, and it is wonderful to be able to offer them such a brilliantarray of products.”
“Simon’s Cat” is also heading into collaboration with Rubik’s Cube and bespoke apparel drops in a partnership with Spring.
The brand is building its footprint in new territories, with ZenWorks representing “Simon’s Cat” in Japan following a successful run of collabs with apparel specialists Quanshang in China.
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