AwesomenessTV Opens Pop-Up Shop

DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop [email protected] in Los Angeles, Calif.

April 6, 2018

AwesomenessTV Opens Pop-Up Shop

DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop [email protected] in Los Angeles, Calif.

Located near Melrose, [email protected] features select products and appearances by AwesomenessTV talent to create a unique venue for teens to shop, share and engage. 

“Just as short-form content has captivated Gen Z online, we believe that short-form or pop-up retailing will resonate with them offline,” says Jim Fielding, global head of consumer products and retail, AwesomenessTV. “Our goal is to create a physical touch point to deepen the relationship with our customers as well as measure brand impact.”

In addition to curated merchandise and products that fans can custom design, [email protected] will feature talent meet-ups, performances and other events. [email protected] will also have an online component with

AwesomenessTV creators shooting videos in and around the store.

[email protected] is the ultimate extension of

the AwesomenessTV brand,” says Brian Robbins, founder and chief executive officer, AwesomenessTV.  “It will give us the opportunity to build upon the very special relationship our creators and fans already enjoy online with a physical gathering place showcasing their talents and enabling them to connect and create beyond YouTube in the real world.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.