Located near Melrose, [email protected] features select products and appearances by AwesomenessTV talent to create a unique venue for teens to shop, share and engage.
“Just as short-form content has captivated Gen Z online, we believe that short-form or pop-up retailing will resonate with them offline,” says Jim Fielding, global head of consumer products and retail, AwesomenessTV. “Our goal is to create a physical touch point to deepen the relationship with our customers as well as measure brand impact.”
AwesomenessTV creators shooting videos in and around the store.
“[email protected] is the ultimate extension of
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