Located near Melrose, [email protected] features select products and appearances by AwesomenessTV talent to create a unique venue for teens to shop, share and engage.
“Just as short-form content has captivated Gen Z online, we believe that short-form or pop-up retailing will resonate with them offline,” says Jim Fielding, global head of consumer products and retail, AwesomenessTV. “Our goal is to create a physical touch point to deepen the relationship with our customers as well as measure brand impact.”
In addition to curated merchandise and products that fans can custom design, [email protected] will feature talent meet-ups, performances and other events. [email protected] will also have an online component with
AwesomenessTV creators shooting videos in and around the store.
“[email protected] is the ultimate extension of
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.