December 14, 2022
to create the luxury sports car brand’s debut digital diecast collectibles range.
The limited-edition, digital Aston Martin collectibles give motoring enthusiasts the opportunity to own a piece of the automotive brand and are playable in the next generation mobile racing game, “Infinite Drive” on iOS and Android.
A limited number of 3,000 digital diecasts will be available for fans to buy, own and race from Dec. 18. The three models driving out of digital showrooms are the Aston Martin 2022 Vantage V8 Coupe, Aston Martin 1980 Vantage V8 and Aston Martin Vantage GT3.
Each replica collectible has been recreated in virtual form through 3D modelling and hand-drawn 3D artistry, to exactly mirror its real-world counterpart. Through Aston Martin’s partnership with “Infinite Drive,” owners of the new collectibles have the opportunity to experience how their cars feel
“From cars in garages to diecast models on shelves and toys in boxes to posters on walls, motoring fans have always connected with driving and racing brands through collecting and ownership,” says Stéphane Baudet, founder, chief executive officer, The Tiny Digital Factory. “It’s both an honor and a tremendous responsibility to bring the history, legacy and artistry of Aston Martin into metaverse racing, so fans can own and forever enjoy these stunning 3D digital diecast collectibles.”
“Infinite Drive” launched in May in a closed Alpha phase stacked with officially licensed cars and tracks, and will soon feature official esports events and fan clubs, with a full free-to-play launch planned for early 2023.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
