Online world developer Wildworks has appointed Jazwares as the master toy partner for its "Animal Jam" game brand.

"Animal Jam," which launched in 2010 as a free-to-play game for kids ages 6 to 12, is now the No. 1 web-based game and social network for kids in the U.S. and boasts more than 35 million registered users in more than 200 countries.

Jazwares will develop figures, play sets, and plush toys that will launch globally in 2016.