UFC and VeChain, a global sustainability-focused blockchain foundation, have announced a long-term partnership for both brands. 

VeChain will become UFC’s first Official Layer 1 blockchain partner, providing the blockchain foundation with an unprecedented level of integration into key UFC assets, ranging from live events including broadcast features and in-arena promotion to original content distributed through UFC’s popular digital and social channels. 

“It is a historical moment when VeChain, the Layer 1 public blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability,” says Sunny Lu, co-founder and chief executive officer, VeChain.  “This is just the beginning of a multiyear relationship with UFC, and we really look forward to changing the world together." 

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“VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an official marketing partner of UFC,” says Paul Asencio, senior vice president, global partnerships, UFC. “VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support. We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.” 

In addition, UFC and VeChain will collaborate on a variety of custom and original content featuring UFC talent and athletes that will be distributed across UFC’s popular social media channels and digital platforms, reaching nearly 200 million followers worldwide. 

Among other branded activations, UFC will also provide VeChain with unique access to UFC’s facilities to develop corporate activities and events, and UFC and VeChain will partner to create VIP sweepstakes promotions for fans to attend UFC events. 

UFC athletes will also benefit, as the agreement provides for an annual Brand Ambassador fund that will offer paid marketing opportunities to participating UFC athletes.