License Global: How does Decentraland fit in with the licensing industry? What does it offer to brands and/or retail?
NFTs and crypto currency are controversial topics. How does the metaverse differ?
Decentraland is owned and developed by its users, in the form of a DAO (decentralized autonomous organization). Since the original whitepaper in 2017, and the launch of the first Decentraland open metaverse in 2020, there have been many ups and downs in the industry. We are building an open-source platform that anyone can use, and crypto currency and tokens are just a part of a bigger puzzle.
If I were a brand, what's the first thing I need to know about Web3 that will better my business?
Web3 ethos is something worth understanding and taking
And what if I were a retailer?
Metaverse Fashion Week in March 2022 featured some phygital activations where users were able to purchase the NFT and the physical versions of the same design at once. A lot of designers are now creating digital wearables as “direct to avatar.” We’ve even seen digital versions of actual houses on sale along with the real estate itself. Brands are experimenting and figuring out their pipelines – some things happen in the metaverse, and some things get inspired by the metaverse, like Philipp Plein’s store in London that now accepts crypto and displays NFTs in the brick-and-mortar shop.
Want to learn more about this topic and hear additional insight from Decentraland’s Emma Mansfield? License Global is hosting the webinar, “Everything You Need to Know About Web3.0” on Thursday, July 21 at 9 am PST/5 pm BST. For more information, speakers and to register for free, clickhere
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