StoryToys, LEGO Group, Hasbro Release LEGO DUPLO ‘Peppa Pig’ App

StoryToys has announced the launch of its “LEGO DUPLO Peppa Pig” app, with Peppa Pig and her friends and family in the colorful world of LEGO DUPLO. The app is available on the App Store and Google Play, in time for Peppa’s 20th anniversary.

While little ones are busy splashing in virtual muddy puddles and giggling with Peppa, they’ll also be learning new things. With the LEGO DUPLO Learning Through Play approach, the app will enable kids to play and learn. It’s an adventure that encourages imagination and exploration with the characters of “Peppa Pig” from the world of “Peppa Pig” and the creative world of LEGO DUPLO.

The app offers a new digital experience where little builders can interact with their favorite characters and locations. The “LEGO DUPLO Peppa Pig” app is a collection of play experiences; each pack is set in a different location from the world of “Peppa Pig.” Play packs launching include Garden Treehouse, Boat Trip and Peppa’s Birthday Party.

“To take such an iconic character as Peppa Pig and combine her with the world’s most iconic bricks has been an absolute privilege for StoryToys,” says Emmet O’Neill, chief executive officer, StoryToys. “We have worked together with Hasbro and the LEGO Group to create a magical experience for kids, breathing life into the characters in new and fun ways to inspire children all over the world to play.”

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“We’re extremely happy about the partnership with StoryToys and Hasbro, as bringing the physical building experience of ‘LEGO DUPLO Peppa Pig’ into the digital world, creates an additional layer to the play experiences for toddlers all around the world,” says Michaela Edgerley Šťovíček, head, product LEGO preschool, The LEGO Group. “We’ve thoroughly designed this experience to allow learning and playing to go hand in hand as toddlers create, imagine, explore and have fun.”

“Storytelling has been such an integral part of ‘Peppa Pig’ for 20 years, teaching the values of confidence, friendship and individuality to preschoolers along the way,” says Esra Cafer, senior vice president, global brand strategy and management, preschool and fashion, Hasbro. “We’re extending Peppa’s positive brand ethos into unique and highly engaging brand experiences thanks to innovative and creative partners like StoryToys and the LEGO Group. With the ‘LEGO DUPLO Peppa Pig’ app, kids and families everywhere can engage with the beloved brand in a new, creative way.”

The “LEGO DUPLO Peppa Pig” app comes as part of a larger agreement revealed in January 2024 between Hasbro and LEGO Group. The collaboration sees “Peppa Pig” come to life in LEGO DUPLO form for the first time in LEGO products, as well as YouTube content, publishing and attractions and rides in select Merlin Entertainments theme parks.

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