NBCUniversal and Wendy's Ink Deal

NBCUniversal Television Consumer Products Group will debut its “Minute to Win It” promotion with Wendy’s restaurants May 16, which will place one “Minute to Win It” challenge in every Wendy’s Kids’ Meal bag nationwide for six weeks.

The five challenges include “Bucket Head,” “Hang in There,” “Nutstacker,” “Spin Doctor” and “Stack Attack.” Each “Minute to Win It” challenge has  a range of difficulty levels.

Additionally, a promotional code for a 20 percent discount at the NBC Online Store on all “Minute to Win It” products will be included within every meal. Joy Tashjian Marketing Group, who represents NBC programming, brokered the deal.

“We are proud to partner with Wendy’s to bring the fun and excitement of ‘Minute to Win It’ challenges to families across the country,” says Kim Niemi, senior vice president at NBCUniversal Television Consumer Products Group.  “These ‘Minute to Win It’ challenges will be a huge hit with both parents and children for hours on end.”


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