My Little Pony Adds Europe Partners

The My Little Pony Royal Wedding has inspired European licensees and retailers to add more than 100 new products this year.

Hasbro has signed a slew of new deals and retail partnership set to roll out this fall and winter in conjunction with the broadcast of the two-part TV special, which will serve as the season finale for the “My Little Pony: Friendship Is Magic” series in Europe.

Toys ‘R’ Us, Argos and Selfridges have signed on to create dedicated My Little Pony-themed in-store destinations as well as pop-up boutiques featuring existing product lines.

Additionally new European licensees have signed on to add to the franchise in 2013 including, Smith & Brooks, TV Mania, Ackroyds, TDP Textiles, Truffle Shuffle and Somerbond for apparel; Trademark Collections and Tomy for accessories; Character World, Zorluteks, Worlds Apart and Spearmark for home décor; Sambro and Milkshake Creations for arts and crafts; Funrise and Pocket Money for gifts; Phidal and Signature for publishing; Heinz, Bon Bon and Amscan for food and beverage; Alpa for party and stationery; Ultimate for healthcare and beauty; and MV Sports for outdoor.

“My Little Pony: Friendship Is Magic” is produced by Hasbro Studios and airs on networks in more than 170 markets.