YouTube Signs Deal with Merchbar to Bring CP to Official Music Channels

Merchbar to power YouTube music channels with interactive licensed products.

License Global

October 26, 2019

1 Min Read

Merchbar has signed a deal to power YouTube music channels with interactive licensed product listings.

Dubbed the YouTube Merch Shelf system, the U.S. launch of the new merchandise and licensed product bar, which will appear across popular music videos, will “bring artists and fans closer together.”

“YouTube is the first platform to give everyone on earth the opportunity to explore the world’s creativity and our universal language: music,” says Ed Aten, chief executive officer, Merchbar. “We’re honored to work with YouTube to bring people even closer to their favorite artists and provide new ways to express their love and identity.”

Eligible artists with their own Official Artists Channel will now have their own online stores with licensed products available to viewers and subscribers. Artists, such as Marshmello, have already debuted the new online store system.

Merchbar has announced its upcoming expansion with more artists and territories in the coming months.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like