WMG, STYNGR Partner to Create New Music Products

STYNGR-designed experiences to bring WMG catalog to Roblox players.

License Global

June 18, 2024

2 Min Read
WMG x STYNGRWarner Music Group, STYNGR

STYNGR and Warner Music Group have partnered for a new music product, Batteries, created for the Roblox developer community. These purchasable in-game items power STYNGR’s Boombox product, offering users curated, ad-fee radio stations featuring today’s top artists.

STYNGR is launching two classes of Batteries for time-based listening via Roblox’s digital currency: Single Listening Batteries, which provide players with weekly-refreshed radio stations of curated tracks and Party Batteries, which offer the same functionality while also facilitating social listening sessions among up to four players within the same game.

Through these music-listening offerings, STYNGR and Warner Music Group are creating monetized opportunities for artists and songwriters, allowing them to reach new listeners and engage existing fans.

With the launch of Batteries, Warner Music Group and STYNGR are working together to empower the Roblox developer community with more tools to monetize their game experiences. In addition to giving Roblox developers the opportunity to earn a share of the revenue generated from Battery sales, STYNGR data indicates that music features can significantly improve key user experience and engagement metrics such as session length, frequency and player retention.

"We’re always looking for ways to expand the reach of music and unlock new opportunities for artists and songwriters,” says Allan Coye, executive vice president, global head, recorded music business development, WMG. “Music and gaming make for a natural partnership, and we’re excited to work with STYNGR to introduce new music products to fans inside of Roblox.”

“STYNGR is the portal for bringing music and gaming together and is at the forefront of transforming how music is experienced across the gaming sector,” says Alex Tarrand, chief operating officer, STYNGR. “Our collaboration with Warner Music Group and Roblox combines our strengths to introduce something truly innovative to millions of gamers and music fans worldwide.”

Batteries are launching across the extensive network of Super League Entertainment as well as major Roblox experiences such as Pear Studio’s Paradise RP, Play Pal’s oMega Obby and Toya’s Miraculous LadyBug. This strategic rollout will ensure that the integration of STYNGR’s new features is seamless and enhances how music is experienced by users within Roblox.

Read more about:

Warner Music GroupRoblox

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like