WME Inks Management Deal for The Estate of The Notorious B.I.G.

Biggie has new representation.

License Global

April 20, 2021

1 Min Read
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On the heels of the launch of WME’s Legends group, a management company focused on estate and brand management, the agency has partnered with Voletta Wallace and the family of the Estate of the Notorious B.I.G.

This announcement builds upon WME’s existing roster of marquee estates, including Andy Kaufman, Eartha Kitt, Peter Tosh, the CBGB brand and Ram Dass’ Love Serve Remember Foundation – which were recently announced – in addition to longtime estate clients Agatha Christie, F. Scott Fitzgerald, Donna Summer, August Wilson, Isaac Asimov, Edward Albee, Abe Burrows and Terrence McNally.

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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