Warner Music Group has promoted Sara Nemerov to senior vice president and head of global consumer products and brand licensing.

In her newly expanded role, she will now oversee the consumer products and brand licensing strategy for the company, as well as develop retail partnerships and new product lines in collaboration with WMG’s labels and their artists.

As part of the expansion, Nemerov has also hired two additional licensing managers: Alana Schnee, who previously held roles at Brand Squared Licensing and Estée Lauder Company, will work on soft goods including apparel, accessories, footwear, cosmetics and home textiles; Katie Reilly, who joins WMG from the National Basketball Association, will help build international licensing activities and work on hard goods including food and beverages, home furnishings, sporting goods, toys and games.

Nemerov joined WMG in 2009, taking up the newly created position of senior vice president, consumer products and brand licensing for Rhino Entertainment and Frank Sinatra Enterprises. She is responsible for a range of product collaborations with Grateful Dead, including wine with Wines That Rock, motorcycle gear with River Road, snowboards with Burton, beer with Dogfish Head and skis with SkiLogik, as well as collaborations with Sportiqe, the NBA and the San Francisco Giants. Nemerov also brought about Frank Sinatra-branded luxury lifestyle items and licensed Rhino's 'Family Dog' poster archive for a Levi’s clothing collection.

Nemerov has also worked with WMG’s label teams and artist management to create licensed brand programs for front-line talent. For Cody Simpson, she brokered deals for major merchandising lines with Toys ‘R’ Us, Kmart and Claire’s and she helped Wiz Khalifa secure deals with New Era and Flat Fitty for headwear and Converse for footwear.

“Warner Music Group is home to many of music’s greatest brands and most promising new artists,” says Nemerov. “It is an honor to work with these extraordinary names, alongside our incredible label teams, as we identify the right partners and build our merchandising activities to new heights. I am delighted to be growing the team and taking on this broader role, as we seek to create authentic, must-own products.”

Prior to joining WMG, Nemerov served as vice president of global licensing at The Trump Organization. She has also held roles at The Joester Loria Group, The Beanstalk Group and Jones Apparel Group.

“Brand licensing is a potent means of diversifying artist careers and creating consumer products with real differentiation in an often crowded marketplace,” says Rob Wiesenthal, chief operating officer, corporate, WMG, to whom Nemerov will report. “Its success lies in providing unique opportunities for fans to go beyond the music they love and forge a deeper connection with an artist’s lifestyle or point of view. A passionate champion for our acts, Sara is a leading expert in her field, who tirelessly delivers outstanding service with every project. She has the creativity, business acumen and network of contacts to provide new promotional and commercial possibilities for our artists at all stages of their development.”