WEA Corp., the artist and label services arm of Warner Music Group, has appointed Alix Kram as vice president of global brand licensing.

Her responsibilities include overseeing the consumer products and brand licensing strategy for the company, as well as developing retail partnerships and new product lines in collaboration with WMG’s labels and their artists.

Kram joins WEA from theKRAMcollective, a creative product and marketing agency that she founded. Prior to founding theKRAMCollective, Kram spent 11 years with Nickelodeon, most recently as vice president of lifestyle and retail marketing.

“Alix’s wealth of licensing and lifestyle marketing knowledge will help the global sales and marketing team lay the groundwork for the consumer product strategy of the future," says Matt Young, senior vice president, global artist solutions, WEA, to whom Kram will report.