Virgin Launches Music-Inspired Wines
Virgin has teamed with Direct Wines to bring wine lovers a Wine and Music club, a new direct-to-consumer club inspired by the label's IP.
The Wine and Music club offers wine variants from around the world that have been curated around common themes or musical performers.
The club offers availability to corresponding playlists on Spotify and on VirginWines.com/music that complement the flavors and branding of each collection.
An introductory Rock Gods range consists of 12 bottles, including the Rolling Stones 50th Anniversary Cabernet Sauvignon, Kiss Malbec and a distinctive red blend inspired by The Police and more.