Universal Music Group Debuts Holiday Campaign

FAN-sational Holiday will have new offerings from its roster, including The Rolling Stones, KISS, Sabrina Carpenter and more.

License Global, Content Editor

November 19, 2024

1 Min Read
Universal Music Group Advent
Universal Music Group AdventUniversal Music Group

Universal Music Group has launched its 2024 holiday campaign, FAN-sational Holiday, an e-commerce experience celebrating music fans that allows them to unlock exclusive promotions along with some surprises throughout.

The campaign will run through Dec. 2 and is open to the U.S. market with a future focus to roll this out globally.

Fans can log on to the FAN-sational site for nearly a month to open each daily promotion, which will only be available for up to 24 to 48 hours. Beyond daily offerings, fans can interact with great holiday collections and exclusive releases from UMG artists such as The Rolling Stones, Sabrina Carpenter, KISS and many more across all labels and genres.

"This holiday season, we wanted to create a new fun and engaging way for fans to connect with some of their favorite artists," says Alexandra Hinkle, chief marketing officer, consumer marketing, Universal Music Group. "With FAN-sational, we have curated an exciting program of activities, dedicated to our artist's fans around the world, that will not only entertain, but also provide support for some of those communities most in need at this time of year."

During the experience, fans will also be able to support communities worldwide through a Holiday Give Back program, which will support a range of charitable partners including World Central Kitchen, among others. The give-back program will also allow fans to receive a bonus entry code to maximize their chances of winning a unique artist experience.

Related:The Beatles Announce Limited Edition Beatles Collectibles

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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