The Rolling Stones Head to Panini America

Panini America has announced a partnership with The Rolling Stones to produce the first fully licensed, career-spanning trading card set of the world’s most legendary band.

Coming off the group’s Hackney Diamonds 2024 North American Tour, Panini will release, Prizm The Rolling Stones. The card set will celebrate more than 60 years of the Stones as a band and chronicle their music and record-setting tours. The Prizm brand will provide a broad canvas to celebrate the Stones’ inimitable style and iconic artwork.

“The Rolling Stones are an iconic brand, are integral to the history of music and have millions of dedicated fans across the globe,” says Mark Warsop, chief executive officer, Panini America. “We are proud to be partnering with them and to share our products celebrating their legacy and so many of their memorable moments. We think that fans will be very excited.”

The collection will be headlined by the case-hit Panini’s Color Blast featuring frontman Mick Jagger, drummer Charlie Watts and guitarists Keith Richards and Ronnie Wood in front of a color burst Tongue and Lips logo. This will be featured in both the hobby and retail cases.

“We’re thrilled to be working with Panini on this career-spanning collection that celebrates the history, success and continued global appeal of The Rolling Stones,” says Matt Young, president, Bravado. “Panini’s focus on premium design and collectability make this a perfect partnership for Rolling Stones fans all around the world and we can’t wait for them to see what is planned.”

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Panini will also develop die-cut cards, including albums that highlight the band’s discography married with Prizm’s unique card styles. The die-cuts will also include Hot Lips (the band members in front of the signature tongue logo die-cut at the top), International Licks (more than 20 different Tongue and Lips featuring regional flags and colors) and Stubs (covering the gamut of tours thought the years).

A second group of inserts will include The Original Stadium Show (covering the unique stage designs throughout the years), Behind the Scenes (backstage and in-studio), Singles (the cover art of their chart-topping hits) and Poster Perfection (original concert and tour documentary posters).

The Prizm collection will also include a 100-card base set with more than 15 different color parallels.

Additional Rolling Stones collections will be announced throughout the terms of this agreement.