The Brand Liaison Celebrates the 50th Anniversary of Hip-Hop

The celebration kicks off with an event at Licensing Expo.

License Global

May 5, 2022

1 Min Read
The Brand Liaison

August 1973 marks the origins of Hip-Hop, and an entire culture that has moved the world for 50 years.   

As part of the worldwide celebration for this cultural milestone, Legends Recordings has announced the launch of The Official 50th Anniversary of Hip-Hop licensing program. Led by The Brand Liaison, The 50th Anniversary of Hip-Hop international licensing will include concerts and music festivals, educational and cultural events, television, podcasts and publishing, collaborations and worldwide merchandising rights spanning multiple categories. 

Manufacturers and promoters will be able to license these once in a lifetime marks along with select images of a stable of iconic artists and Hip-Hop images from several famous photographers as Legends Recordings is encouraging anyone and everyone from the Hip-Hop culture to join in the celebration of this global iconic event.    

“The 50th year of hip-hop will arguably be one of the most significant events in music history,” says Ice-T, featured artist, Legends Recordings.    

“Our reach is truly vast,” says Marc “Live” Giveand, co-president, Legendings Records. “Targeting music fans from the ‘70s to today, the 50th Anniversary of Hip-Hop encompasses a huge and diverse group that transcends race, religion, and ethnicity.  It’s about unity and community. Our efforts will not only promote the essence of Hip-Hop music and culture, but will be dedicated to community outreach, fostering peace in our streets, and creating unity around the globe.”   

Legends Recording is the official licensor of the 50th Anniversary of Hip-Hop trademarks and art assets.   

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The Brand Liaison

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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