Chances are the same band that now plays stadiums on sold-out world tours got its start playing local clubs. To supplement meager touring profits, the band most likely went from the small stage to a small merch table that sold homemade t-shirts. Proceeds most likely went to filling up the gas tank or lodging, as the band went gig-to-gig. Whether the program has homespun roots or has gone global, musicians are looking towards licensing as another way to connect with fans. A strong licensing campaign can keep a band's profile in the public eye, especially between album releases.
Album sales were once the barometer of a rock band's success. The same could be said about getting a video on MTV. But the internet has turned the industry on its ear. High streaming numbers and a large social
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