April 30, 2021
Pop-culture design house and producer of toys, apparel and collectibles Super7 and rock band the Grateful Dead are collaborating on a series of collectibles, with the first figure releasing in June.
The 3.75" scale, Bertha ReAction figure is inspired by the cover of the 1971 Grateful Dead live album that would become known as “Skull & Roses.” This debut figure commemorates the 50th anniversary of that landmark album’s release.
“Super7 collaborating with the Grateful Dead might seem unexpected,” says Brian Flynn, founder and owner, Super7. “We come from different generations, but we share common counterculture ideals that are rooted in the history of our hometown of San Francisco. From the anti-establishment Hippies to the Punks that followed, Super7 and the Dead are both San Francisco originals, one generation before the other, and we are excited to be working with them in unlikely ways.”
The figure will be available on Super7.com and other retail partners on June 3 at 9 a.m. PT. Additional Grateful Dead figures can be expected later in 2021.
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