Musician Nicki Minaj has entered into a fragrance partnership with beauty group Luxe Brands to create a new signature scent.
June 14, 2018
Musician Nicki Minaj has entered into a fragrance partnership with beauty group Luxe Brands to create a new signature scent.
The agreement will see Minaj develop a new branded fragrance franchise that celebrates her aesthetic and personal tastes.
"Undeniably, Nicki encompasses authenticity and creativity in everything she does,” says Joel B. Ronkin, chief executive officer, Luxe Brands. “She is an authority on breaking barriers and building successful brands and partnerships across product categories. Luxe Brands is pleased to welcome Nicki to our brand family and to have the opportunity to partner with her to drive further global success for her fragrance portfolio."
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