The Spice Girls have selected Global Merchandising Services to develop their worldwide merchandise program.

As part of the agreement, Global Merchandising will explore global opportunities across all verticals and key categories for the Spice Girls brand. The partnership between the agency and brand comes as the Spice Girls ramp up their 13-date stadium tour across the U.K. and Ireland. Spice Girls’ reunion tour began last month in Dublin, Ireland.

Global Merchandising will be exhibiting at Licensing Expo 2019 and are excited to explore opportunities to extend the Spice Girls brand.

Earlier this year, the band inked a deal with Sanrio for a Mr. Men Little Miss collaboration. The partnership included four new Little Miss Spice Girls books and a range of new merchandise.