Snapchat Debuts Rockin’ Elvis Lens

Authentic Brands Group has partnered with Snapchat to launch a new Elvis Presley photo filter lens.

License Global, Content Editor

May 8, 2019

1 Min Read

Authentic Brands Group has partnered with Snapchat to launch a new Elvis Presley photo filter lens.

The lens displays the King of Rock N’ Roll’s name in bright lights across Snapchat pictures and provides an homage to Elvis’s signature moves with a dance-along feature.

Snapchat’s new filter comes in celebration of the opening of the musical “Heartbreak Hotel” at Harrah’s Las Vegas.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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