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Snapchat Debuts Rockin’ Elvis Lens

Authentic Brands Group has partnered with Snapchat to launch a new Elvis Presley photo filter lens.

The lens displays the King of Rock N’ Roll’s name in bright lights across Snapchat pictures and provides an homage to Elvis’s signature moves with a dance-along feature.

Snapchat’s new filter comes in celebration of the opening of the musical “Heartbreak Hotel” at Harrah’s Las Vegas.

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