‘Sesame Street,’ The Wiggles Announce Musical Collaboration

The updated "ABCs of Moving You" video is exclusively on YouTube now.

License Global, Content Editor

May 12, 2021

2 Min Read
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Sesame Workshop, the nonprofit organization behind “Sesame Street,” and Australian children's music group The Wiggles have partnered to release two new music videos, honoring the two shows' combined 80 years of children's entertainment.

Both brands recently celebrated milestones. Last year, “Sesame Street” marked its 50th season and The Wiggles celebrate 30 years of children's entertainment this year. The two children's brands previously joined forces on an updated version of The Wiggles' song, "Do the Propeller," on YouTube in November 2019. 

"ABCs of Moving You" is a new version of the “Sesame Street” song sung initially with Usher. In the updated video, Cookie Monster, Elmo and Abby Cadabby and The Wiggles dance and sing through the letters of the alphabet. Viewers can see custom versions of the music video on Sesame Street's and The Wiggles' YouTube channels. 

The second video is a reimagining of The Wiggles' song, "Fruit Salad," which will premiere in June. Starring The Wiggles – Anthony Field, Lachlan Gillespie, Simon Pryce, Emma Watkins and “Sesame Street” Cookie Monster, Abby and Elmo, the video virtually features fruit dropped and passed between screens, adding playful and colorful elements.

"What better way to celebrate the 30th year of The Wiggles, and 50 years of ‘Sesame Street’ in Australia, than with a brand-new music video," says Jenny Gioia, vice president, multimedia programming, Sesame Workshop. "We had so much fun the first time around; we just had to reunite. We're thrilled to team up and provide new content on our YouTube channels for kids and their families to laugh, learn and sing with some of their favorite friends."

"Collaborating with ‘Sesame Street’ feels so natural and makes so much sense," says Field, Blue Wiggle and founding member of The Wiggles. "We share the same desire to consistently make music that entertains and educates. It was particularly fun performing together on this ‘Sesame Street’ classic."

Additional songs from “Sesame Street” and The Wiggles can be found on the YouTube playlist of Favorite Songs from "Sesame Street" and The Wiggles, which features 20 songs.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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