ALG Brands has signed on as the exclusive branding agency representing the Sam Cooke estate. ALG will oversee the licensing of Cooke's personality rights and administration of his official digital and social media assets.
"Sam Cooke invented soul; his unique blend of gospel and popular music created an entirely new genre, paving the way for countless artists after him," says Ashley Austin, chief executive officer, ALG. "Singer. Songwriter. Producer. Activist. Entrepreneur. The list of his accomplishments goes on and on. This is an incredible man with a profound legacy, and it is an honor to be working with the estate to preserve and promote it."
ALG will work alongside estate chief executive officer and granddaughter of Cooke, Nicole Cooke-Johnson, to maintain and expand the legacy of the late entertainer through branding and content initiatives. In addition to establishing Cooke's online presence with an official website and social media profiles, Cooke-Johnson and Austin will spearhead branded media projects leading up to the singer's 90th birthday in 2021 and beyond.
"My grandfather was a visionary who understood the power of words, music and ownership," says Cooke-Johnson, chief executive officer, Sam Cooke Estate. "From his singer-songwriter roots in gospel music to his global successes in R&B and soul music, my grandfather was an influencer who intentionally used his form of branded entertainment to affect changes in his community, for our nation and around the world. I am very proud to be continuing his legacy by working with ALG to explore new co-branding opportunities that will inspire people today and for many more years to come as my grandfather's leadership, creativity and music have inspired so many people around the world for generations."