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The Rolling Stones Rock Out at Selfridges

The Rolling Stones have partnered with U.K. department store Selfridges to launch a curated immersive shopping experience that celebrates their  “No Filter” U.K. tour this year.

License Global

May 9, 2018

1 Min Read

The deal was brokered by Bravado, Universal Music Group’s merchandising and brand management company.

The Corner Shop, Selfridges ever-changing instore space, invites fans of the seminal rock and roll band to experience the world of the Rolling Stones through fashion, music and video.

The shop-in-shop will feature:

  • Four dedicated window displays;

  • A new apparel line, Yellow Label, that includes t-shirts, hoodies and jackets and childrenswear with the iconic Rolling Stones’ red tongue logo in yellow;

  • Official            “No Filter” tour merchandise;

  • Other exclusive apparel and accessories collaborations;

  • The band’s first-ever vinyl box set which features every studio album since “Sticky Fingers”, available for pre-order Jun. 15;

  • A chance to relive the bands Havana Moon concert through headphones and in-store projections;

  • A display of the band’s stage outfits, some of which have never been shown to the public including a heavily-embroidered matador style jacket from Balenciaga and a denim jacket emblazoned with a  U.S. flag from the “Steel Wheels” U.S. tour in 1989.

The Rolling Stones @ Selfridges, The Corner Shop will be open to the public from May 14 to Jun. 3 with collections available in London, Birmingham, Manchester Exchange and Trafford.

The Rolling Stones ‘No Filter’ tour opens in Dublin, Ireland on May 17.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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