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May 9, 2018
The deal was brokered by Bravado, Universal Music Group’s merchandising and brand management company.
The Corner Shop, Selfridges ever-changing instore space, invites fans of the seminal rock and roll band to experience the world of the Rolling Stones through fashion, music and video.
The shop-in-shop will feature:
Four dedicated window displays;
A new apparel line, Yellow Label, that includes t-shirts, hoodies and jackets and childrenswear with the iconic Rolling Stones’ red tongue logo in yellow;
Official “No Filter” tour merchandise;
Other exclusive apparel and accessories collaborations;
The band’s first-ever vinyl box set which features every studio album since “Sticky Fingers”, available for pre-order Jun. 15;
A chance to relive the bands Havana Moon concert through headphones and in-store projections;
A display of the band’s stage outfits, some of which have never been shown to the public including a heavily-embroidered matador style jacket from Balenciaga and a denim jacket emblazoned with a U.S. flag from the “Steel Wheels” U.S. tour in 1989.
The Rolling Stones @ Selfridges, The Corner Shop will be open to the public from May 14 to Jun. 3 with collections available in London, Birmingham, Manchester Exchange and Trafford.
The Rolling Stones ‘No Filter’ tour opens in Dublin, Ireland on May 17.
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