The Rolling Stones Find Satisfaction with UMG Partnership

On the licensing front, Bravado, UMG’s brand management and merchandising group, will oversee the global merchandising rights, retail licensing, brand management and e-commerce on behalf of the band, including their tongue logo. Bravado will also work closely with the band to spotlight new creative opportunities across art, retail, sports, lifestyle and tour merchandise. Most recently, Bravado made deals with Paris Saint Germain FC, Selfridges, Colette and Zara in preparation for the band's “No Filter” European tour.