On the licensing front, Bravado, UMG’s brand management and merchandising group, will oversee the global merchandising rights, retail licensing, brand management and e-commerce on behalf of the band, including their tongue logo. Bravado will also work closely with the band to spotlight new creative opportunities across art, retail, sports, lifestyle and tour merchandise. Most recently, Bravado made deals with Paris Saint Germain FC, Selfridges, Colette and Zara in preparation for the band's “No Filter” European tour.

Elsewhere, Universal Music Group will continue to distribute the band's catalog from 1971 to the present, a job UMG has done since 2008.

Eagle Rock, the UMG-owned producer and distributor of music programs for broadcast, will expand their global distribution rights to the band’s extensive long-form audiovisual catalog.